37 Million People at Risk of ‘Distraction Danger’ When Wearing Headphones

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Name for Hearable Applied sciences to Enhance Security

London, UK– 14 Could 2019: New analysis reveals {that a} staggering 37 million Individuals really feel they’ve put themselves at risk over the previous 12 months when carrying headphones or earphones whereas strolling, jogging or biking. Examples included stepping out right into a highway, bumping into someone or not listening to an emergency automobile approaching.

Commissioned by Audio Analytic, a number one AI expertise firm centered on sound recognition, the analysis explored the dangers that individuals throughout the US are uncovered to on a regular basis by being distracted from their environment whereas listening to music on the transfer.

The chance will increase the youthful shoppers are. Multiple in 4 younger folks between 18 and 34 have put themselves in hurt’s means when carrying headphones, as 26% admitted to discovering themselves in at the very least one hazardous state of affairs over the previous 12 months, with many doing this a number of instances.

Regardless of these admissions, the analysis discovered the vast majority of folks declare to pay attention to the risks of carrying headphones and earphones in public. 96% of the inhabitants take into account it harmful to put on headphones or earphones when driving, whereas different actions deemed harmful embody biking (91%), working (86%) and commuting on public transport (72%).

Dr Chris Mitchell, CEO and Founding father of Audio Analytic feedback; “A worrying variety of individuals are placing their lives in danger day-after-day when carrying headphones and shutting down the sense of listening to. Many people put on headphones to dam out the world and enhance our focus, however that brings the chance of dropping consciousness of our environment. Lacking necessary data in our surroundings can finally expose us to harmful conditions – and extra must be accomplished to forestall accidents from taking place, we imagine contextually-aware AI expertise may be an enabler of this.”

Dr Richard Lichenstein, Professor of Pediatrics on the College of Maryland, added; “Our analysis of accident reports confirmed {that a} warning was sounded earlier than the crash in 29% of accidents involving pedestrians carrying headphones. Headphone use has turn into frequent for a major proportion of pedestrians – and headphones with noise cancelling options have turn into extra in style. If noise cancelling headphones can now be designed to acknowledge warning sounds and actively alert the wearer to hazard, or routinely alter sound transmission to extend consciousness, then there may be the potential to cut back damage danger amongst headphone wearers.”

The outcomes spotlight demand for headphones to utilize synthetic intelligence, with 88% wanting their audio units to acknowledge and alert them to the sound of emergency automobile sirens. Different necessary sounds folks need their headphones to acknowledge embody; fireplace alarms (92%), necessary bulletins beginning e.g. prepare platform modifications (83%) and gun pictures (90%).

An additional 88% of Individuals agreed that dynamic noise cancellation, the place headphones protect battery life by routinely turning noise cancellation on when it’s wanted, can be helpful in a spread of places resembling the house, commuting and on the health club. As well as 58% would buy hearables that had dynamic sound equalization, which permits the hearables to optimize the audio expertise for various acoustic environments.

Dr Chris Mitchell continued; “Fashionable headphones with energetic noise cancellation can enhance the chance of distraction hazard, however these units additionally provide an answer. They’re fitted with exterior microphones presenting a possibility so as to add clever sound recognition to make sure contextual consciousness. When the earphones themselves can hear and acknowledge necessary sounds, like a siren, automotive horn or perhaps a doorbell or someone speaking, the units can alert the wearer or immediately change settings to permit extra sound via to boost consciousness. As well as, by higher understanding the world round us, wearables with sound recognition may additionally improve sound high quality and higher handle battery energy. Superior AI tech could make the following headphones we purchase clever sufficient to grasp context. We are able to then lose ourselves in our music with out dropping contact with the world round us.”

Different information from the report embody:

74% of US respondents personal two or extra pairs of headphones (along with these provided with telephones.)46% of individuals put on headphones for greater than two hours a day54% are ‘excited by’ or ‘assume it might be helpful’ to have synthetic intelligence on hearables. Solely 12% can be fearful about it or will keep away from it81% of respondents are keen to sacrifice their battery life in return for extra clever featuresThe trade has handed the wired vs wi-fi tipping level, with wi-fi units now extra in style amongst shoppers, particularly amongst these spending greater than $101

Obtain the total World 2019 Hearables Report; AI Attitudes and Expectations right here audioanalytic.com/hearables2019.

*Ends*

Notes to editors
The survey was carried out amongst 6,012 shoppers within the UK and USA (3,008 within the UK and three,004 within the USA).

The analysis was carried out independently by Sapio Analysis on behalf of Audio Analytic on the finish of March 2019. Respondent breakdown is consultant throughout gender, geography and age. On this research, the possibilities are 95 in 100 {that a} survey consequence doesn’t range, plus or minus, by greater than 1.3% from the consequence that will have been obtained if interviews had been carried out with all individuals within the nations.

In line with america Census in 2010 (https://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf), there are 234,564,071 US residents over 18 years of age. Our survey discovered that 15.72% of respondents felt they’d put themselves in a harmful state of affairs at the very least as soon as within the final 12 months whereas carrying headphones, earphones or earbuds.

About Audio Analytic
Audio Analytic is the worldwide chief in clever sound recognition, utilizing superior, edge-based AI to supply shopper expertise with a large sense of listening to.

On the coronary heart of the corporate is a expertise platform made up of two synergistic components:

Alexandria™ is the world’s largest commercially-usable audio dataset for machine studying, that includes hundreds of thousands of audio recordsdata which can be structured taxonomically with full knowledge provenance.AuditoryNET™ is a highly-optimized deep neural community for sound recognition, which fashions the ideophonic options of sounds.

Along with core expertise are practically 50 specialists in acoustics, knowledge, machine studying and embedded software program engineering.

The corporate has efficiently licensed its expertise to main international manufacturers, together with two of the world’s greatest corporations plus Hive, Iliad, Sengled and others. The corporate has companions together with Arm, Intel, Knowles, Ambarella, Ambiq, Vesper, Frontier and others.

Audio Analytic Ltd. is a privately held, VC-backed firm, based in 2010 and headquartered in Cambridge, UK with workplaces in San Francisco.

Contact
Marnie Spicer
Kaizo PR
+44 (0) 20 3176 4723
audioanalytic@kaizo.co.uk

Neil Cooper
Audio Analytic
neil.cooper@audioanalytic.com



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