Carsten Hendrich is named Chief Brand Officer

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Strengthening the model strategyStuttgart, 28 September 2021 Sooner or later, Breuninger will focus its model experience much more strongly. As Chief Model Officer (CBO), Carsten Hendrich can be answerable for Breuninger’s model technique beginning 18 October 2021. He reviews on to Breuninger CEO Holger Blecker.Carsten HendrichIn order to advance the advertising points of brand name technique, artistic content material, emotional branding, cross-channel and digital model advertising, Breuninger plans to extra successfully bundle collectively its model divisions of Advertising, Visible Merchandising, Occasions, Way of life PR and Social Media. The model will even be strengthened in one other approach: Any more, the whole growth of the model division can be managed by the newly created place of Chief Model Officer. To deal with this activity, Breuninger is welcoming an skilled model strategist on board: Carsten Hendrich can be working with the style and life-style firm on 18 October 2021.Carsten Hendrich has a few years of expertise in businesses, in-store and digital retail in addition to the administration of worldwide premium manufacturers. For instance, he was the Vice President of Model Advertising at Zalando for a few years and has additionally labored with Bogner. Most lately, the 47-year-old transitioned from A. Lange & Söhne to the KaDeWe group, the place he managed the divisions of Model Technique, Advertising and Communication. Together with his new function at Breuninger, Hendrich can be returning house in a way: From 2009 to 2012, the Berlin resident labored because the Head of Advertising for the style and life-style firm Breuninger.”Breuninger is a extremely engaging model: genuine, demonstrating robust values, approachable and extremely modern. The corporate additionally has a formidable potential for progress. That is why I am thrilled to assist strengthen the Breuninger model together with the staff and convey it clearly to life in any respect buyer contact factors”, remarks Carsten Hendrich about his return to Breuninger.”At Breuninger, we now have bold objectives and wish to proceed rising strongly each off- and on-line. The distinctive character of the Breuninger model and constant networking of all channels performs an more and more necessary function on this regard. We’re satisfied that Carsten Hendrich will create the best incentives along with his experience to strengthen our model and encourage modern growth on the long run. We want to warmly welcome Carsten Hendrich again to the Breuninger staff and look ahead to working collectively”, says Holger Blecker, Breuninger CEO.E. Breuninger GmbH & Co.
The style and life-style firm Breuninger was based by Eduard Breuninger in 1881 and is now one of many main multi-channel shops in Europe. Over its 140-year historical past, Breuninger has set excessive requirements for vogue, magnificence and life-style with an unique number of worldwide designer manufacturers and choose newcomer manufacturers. The web store www.breuninger.com launched in 2008 is among the most profitable on-line retailers within the premium section and can be accessible to prospects in Austria and Switzerland. Other than impeccable type and a way for tendencies, Breuninger is deeply customer-oriented: Affords reminiscent of Particular Service, the in-house bespoke atelier, Click on & Accumulate and on-line reservations, the in-store order service and shuttle service guarantee a unprecedented procuring expertise, whether or not on-line or in individual. In Germany and Luxembourg, Breuninger now runs 13 shops with round 6,000 staff.



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