Crimson Cup Coffee & Tea Celebrates 2021 Successes, Expects Growth in 2022

0 0
Read Time:6 Minute, 9 Second


Ribbon chopping for Crimson Cup Espresso Store West Chester

“In 2020, the Covid-19 pandemic compelled us to re-examine virtually each side of our enterprise. We entered 2021 with a renewed concentrate on our imaginative and prescient: to determine significant relationships that encourage wholesome communities.” – Founder and President Greg Ubert

COLUMBUS, Ohio (PRWEB)
January 08, 2022
Celebrating its thirtieth anniversary in 2021, Columbus, Ohio espresso roaster Crimson Cup Coffee & Tea grew by sourcing distinctive coffees, serving terrific drinks to espresso lovers, serving to impartial espresso store homeowners prosper and increasing its impression in coffee-growing communities.
“In 2020, the Covid-19 pandemic compelled us to re-examine virtually each side of our enterprise,” mentioned Founder and President Greg Ubert. “We entered 2021 with a renewed concentrate on our imaginative and prescient: to determine significant relationships that encourage wholesome communities.”
“Pouring a cup of espresso is about extra than simply having fun with a scrumptious drink,” he added. “It’s about specializing in the nice the espresso can create.”
The corporate’s 2021 milestones included:

Celebrated its thirtieth anniversary with limited-edition 1991 Mix espresso and a collection of nostalgic brew bar drinks, espresso store specials, retro garb and giveaways.
Opened 19 new impartial espresso outlets by way of the 7 Steps to Success coffee shop startup program.
Launched Crimson Cup Coffee Shop West Chester inside the brand new Beckett Ridge Department of Telhio Credit score Union in West Chester, Ohio.
Sourced and roasted distinctive limited-edition coffees, together with 1991 Mix and Colombia Arcila Cinnamon Pink Bourbon
Gave again to native communities in Ohio and occasional rising nations.
Wanting again on 2021, Ubert mentioned he was proud that Crimson Cup helped so many entrepreneurs succeed regardless of provide chain and staffing challenges affecting virtually all companies.
“I used to be amazed on the grit and dedication of the brand new homeowners,” he mentioned. “We sit up for supporting them with award-winning espresso and ongoing educating and coaching for a few years to come back.”
Crimson Cup additionally helped its tons of of current impartial coffeehouse prospects proceed to adapt to altering shopper calls for for comfort and security.
“Our impartial espresso store homeowners are a tremendous group!” Ubert mentioned. “By specializing in velocity, effectivity, and contact-free supply of terrific drinks, many streamlined their operations.”
One other spotlight of the 12 months was the November opening of Crimson Cup Espresso Store West Chester.
“We’re excited to convey our award-winning espresso and concentrate on good to the Cincinnati metro space,” Ubert mentioned “Our partnership with Telhio enhances the dedication we each share of serving one of the best to our customers and the neighborhood.”
The West Chester location is the corporate’s fifth Crimson Cup Coffee Shop, becoming a member of three places in central Ohio and a store in Tallmadge, Ohio. In 2020, the roaster additionally launched a retail flagship retailer, Crimson, at Easton City Middle in Columbus.
Restricted-edition 1991 Mix and Colombia Arcila Cinnamon Pink Bourbon coffees headlined the roaster’s 2021 espresso roster.
“1991 Mix represents our origins and our journey as a espresso roaster over the previous 30 years,” Ubert mentioned.
To create the light-roasted mix, Sustainability Director Brandon Bir and Espresso Purchaser Dave Eldridge blended Guatemalan and Peruvian coffees sourced by way of long-term farmer relationships.
“1991 Mix showcases the laborious work of our farmers with flavors of chocolate-covered raisins and s’mores,” Bir mentioned. “It’s a very approachable espresso, however nuanced for individuals who like a extra thrilling cup.”
In October, Crimson Cup airlifted an experimental micro lot of Colombia Arcila Cinnamon Pink Bourbon espresso to Columbus, the place it debuted at Crimson.
within the mountains of Colombia’s Quindío Area, Grower Jairo Arcila has transitioned 10 hectares of his Finca Villarazo from avocados to espresso, specializing in the excellent Pink Bourbon selection.
To create the distinctive espresso, Finca Villarazo employees uncovered a micro lot of their greatest cherries to dry anaerobic fermentation of 72 hours.
Throughout fermentation, they added tartaric acid and cinnamon to reinforce the flavour. Within the final step, they dried the cherries on raised beds to 10.5 % moisture content material.
“The result’s a candy cup with refined notes of cinnamon,” Bir mentioned. “Uncommon cups and relationships like these are on the core of Crimson Cup.”
Over greater than a decade, Crimson Cup has solid sturdy relationships with small-plot farmers across the globe, investing of their communities by way of its distinctive Friends2Farmer initiatives. These relationships give the roaster entry to a number of the world’s greatest coffees.
With in-person journeys to distant espresso farms off the desk throughout the pandemic, Crimson Cup used video convention calls and different software program instruments to seek the advice of with espresso farmers.
The corporate additionally continued its custom of giving again to the neighborhood. In central Ohio, Crimson Cup supported Most cancers Help Neighborhood Central Ohio and different non-profits. Via Friend2Farmer, it funded schooling, water filtration, dwelling constructing, raised espresso beds and different initiatives in espresso farming communities.
In June, for instance, a Hope Home exhibit at Easton City Middle raised $1 for each drink at Crimson for the corporate’s work in Siguatepeque, Honduras.
“Throughout frequent visits to work with farmers, we’ve seen that lack of protected housing, entry to scrub consuming water and schooling are critical points – particularly for households with youngsters,” Eldridge mentioned. “Working with neighborhood leaders and our native charity accomplice, we selected these three priorities for funding.”
Waiting for 2022, Ubert mentioned Crimson Cup plans improvements to create constructive impression all through its worth chain – from espresso drinker to espresso store to espresso farmer.
“The COVID-19 pandemic continues to current challenges to all of us,” he mentioned. “However I’ve by no means been extra assured of the function terrific espresso performs in bringing folks collectively – and in Crimson Cup’s power in constructing communities by way of espresso.”
“We invite all our prospects and occasional lovers to hitch us in our concentrate on good, making a extra sustainable future for espresso and the employees who produce it.”
About Crimson Cup Espresso & Tea
Columbus, Ohio espresso roaster Crimson Cup Espresso & Tea is celebrating 30 years of Espresso + Neighborhood. Since Might 1991, Crimson Cup has roasted sustainably sourced craft espresso for customers and wholesale espresso prospects. It’s a 2020 Good Meals Award winner, 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast journal’s 2016 Macro Roaster of the Yr.
Via its 7 Steps to Success espresso franchise different program, the corporate teaches entrepreneurs to run impartial espresso homes of their native communities. By growing a coffee shop business plan, entrepreneurs achieve perception into how much it costs to open a coffee shop.
Crimson Cup additionally helps life-enriching initiatives by way of its Friend2Farmer® initiatives, selling the schooling, well being, sustainability and financial progress of small-plot espresso farmers and their communities.
Crimson Cup espresso is accessible by way of over 350 impartial espresso homes, grocers, school and universities, eating places and meals service operations throughout 30 states, Guam and Bangladesh. The corporate additionally operates a number of Crimson Cup Espresso Homes and a brand new Crimson retail flagship retailer. To be taught extra, go to crimsoncup.com, or observe the corporate on Facebook and Instagram.





Source link

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%