D2L unveils new brand

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Visible identification strengthens personalisation and collaboration narrative; Marks a brand new section for D2L

LONDON — Jan. 13, 2022 — D2L, a world studying expertise firm reworking the way in which the world learns, launched a brand new visible model identification and narrative. This underscores D2L’s longstanding dedication to rework the way in which the world learns with a deeper deal with personalised studying, strategic partnership, progress, and human potential. The model launch marks a brand new chapter for D2L as a public company.

D2L logo

D2L emblem

D2L is dedicated to reshaping the way forward for schooling and work, main the way in which into a brand new period of personalised studying that’s pushed by the assumption that everybody deserves entry to high-quality schooling, no matter their age, capability or location. Its signature expertise merchandise – D2L Brightspace and D2L Wave – improve the training expertise for thousands and thousands of learners at each stage of life, from the earliest days of college to the working world.

“As founding father of D2L, it’s, in fact, exhausting to say goodbye to a emblem you helped the workforce craft. That stated, the true pleasure in a model train comes from the contemporary take a look at what our model represents – why we’re right here, what we’re doing and who we’re doing it for. Our model renewal deepens our connection to our mission and charts a path to our future. Nice manufacturers are alive and develop,” stated John Baker, Founder and CEO of D2L. “We work exhausting to assist individuals construct partaking studying experiences that encourage learners to realize greater than they dreamed attainable. Our work has by no means been extra necessary. I’m deeply grateful for the exhausting work of our workforce to assist us strengthen our identification and story – as we deal with our subsequent chapter of progress in shut collaboration with our purchasers.”

Created in partnership with Zulu Alpha Kilo, an award-winning, Toronto-based inventive company, D2L’s new model positioning and visible identification system distinguishes its industry-leading expertise and strategy:



New Company Identifier
D2L’s new grasp emblem embraces inexperienced to replicate evergreen studying, an exponent to symbolise the potential of partnership and collaboration, and a daring, sturdy typeface that speaks to innovation, simplicity and accessibility.
Expanded Market Class
Studying is at an inflection level with unprecedented transformation underway that requires greater than a studying administration system (LMS). With this model launch, D2L steps into an expanded class with a Studying Innovation Platform that defines the versatile, highly effective and personalised expertise and breaks free from the restrictive, one-size-fits-all limitations of a conventional LMS.
D2L Model Household
The sophistication of D2L’s new emblem carries all through the design system – unifying a brand new model household of orange and blue product logos for D2L Brightspace and D2L Wave, introducing a stylised portrait strategy to pictures, and supporting a contemporary and clear look that enhances the product units.

“Design is likely one of the most important instruments we have now for conveying model identification. Our new model harmonises the evolution of our firm with the transformative affect we’re making for learners world wide,” stated Aly Scott, Chief Advertising Officer of D2L. “It has been an enormously thrilling 12 months for our enterprise in fixing challenges for our clients and delivering steady innovation. We’re excited to usher in a brand new period of personalised studying with a brand new model that’s impressed by the individuals we serve and the limitless potential of learners across the globe.”

Beginning in the present day, D2L clients, companions and learners will expertise a brand new feel and appear throughout the corporate and its channels, together with a redesigned web site and digital presence. To study extra about D2L’s new model, go to D2L.com/brand. And please keep tuned for D2L’s upcoming, absolutely built-in model marketing campaign in February.

ABOUT D2L
D2L is a world studying expertise firm reworking the way in which the world learns. We’re main the way in which into a brand new period of personalised studying, pushed by the assumption that everybody deserves entry to high-quality schooling, no matter their age, capability or location. Our signature expertise merchandise – D2L Brightspace and D2L Wave – improve the training expertise for thousands and thousands of learners at each stage of life, from the earliest days of college to the working world. Be taught extra at www.D2L.com.

MEDIA CONTACT
Richard Scarlett
Finn Companions for D2L
0203 217 7068
Richard.scarlett@finnpartners.com



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