M&M, Tata Motors aim to bolster product range, manage chip shortage effectively next year, Auto News, ET Auto

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Rajesh Jejurikar, Mahindra & Mahindra (M&M) Govt Director (Auto & Farm Sectors)
Driving on the success of their current mannequin launches, homegrown auto majors Mahindra & Mahindra and Tata Motors want to additional strengthen their product portfolios in 2022. Each corporations are additionally methods to deal with the semiconductor scarcity in a greater manner subsequent 12 months in order that the affect on the manufacturing is minimal. “We need to be the primary participant within the core SUV section, and the success throughout our product portfolio together with the all new Thar, XUV300, Bolero Neo and the unprecedented response we’ve got acquired for XUV700 is a sign that we’re heading in the right direction,” Mahindra & Mahindra (M&M) Govt Director (Auto & Farm Sectors) Rajesh Jejurikar instructed PTI in an interplay. The corporate has already introduced the launch of 13 new merchandise by 2027, he added. “The subsequent in line is the brand new Scorpio, which ought to come out subsequent 12 months, which shall be our speedy focus,” Jejurikar famous. The automaker has seen a robust demand rebound, particularly for core, genuine and differentiated merchandise, he said. “Whereas the present indications are constructive, total the PV business subsequent 12 months might want to proceed to handle points associated to commodity value inflation, elevated freight prices and provide chain disruption,” Jejurikar stated. Whereas noting that the chip shortage is a world subject affecting a number of industries, he said that whereas the state of affairs has definitely improved over the previous couple of months, it nonetheless stays very dynamic. “We’re carefully monitoring the state of affairs and doing the very best to handle it within the short-term,” Tata Motors President (Passenger Car Enterprise Unit) Shailesh Chandra said that the corporate is taking definitive actions within the close to time period to mitigate the results of the availability chain impediments by way of an agile, multi-pronged method to handle provide bottlenecks and drive its financial savings program far more effectively. “In parallel, we proceed to progress our future-fit initiatives of reworking buyer expertise digitally and strengthening our lead in sustainable mobility,” he famous. Chandra famous that in 2021, the corporate stored its New Ceaselessly portfolio refreshed with the launch of the Darkish vary, Tiago NRG, the Safari #Gold. “We additionally launched India’s first sub-compact SUV – the Punch, which has been acquired very nicely. This 12 months we recorded a decade-high sale in passenger automobiles and delivered the highest-ever quarterly gross sales in electrical automobiles. We’re certain to have a really broad attraction throughout shopper segments, which can also be mirrored in our market share (YTD FY22) of 11 per cent, up from 7.1 per cent, in the identical interval final 12 months,” he said. Main the EV entrance, Tata Motors has made large progress with over 75 per cent market share and additional mainstreamed the section with the launch of the Tigor EV, within the passenger EV section and the XPRES-T EV for the fleet section, Chandra stated. “The main focus this 12 months has been to maintain the shoppers engaged as we ramped up manufacturing by fastidiously addressing provide facet challenges to satisfy the demand,” he added. Jejurikar famous that 2021 has been an essential 12 months for M&M. “We had put in place a technique earlier within the 12 months, which was geared toward reigniting worth creation and accelerating core development for the corporate. We had determined that we’ll give attention to bringing to market genuine SUVs with an unmissable presence and adventure-ready capabilities, which is able to assist our clients ‘Discover the Unimaginable’, which can also be our model goal,” he said. Jejurikar famous that the corporate can also be seeking to be the chief within the LCV house. “We shall be engaged on consolidating our market share and we’ve got a robust pipeline of merchandise that we’ll be engaged on to deliver to market. In final mile mobility (LMM), we’re aiming to be the primary participant in electrical three-wheelers and our focus subsequent 12 months can be on growing our gross sales and repair community, ramp up capability and work on forging strategic partnerships,” he said.

Additionally Learn:Co. registers its highest ever, month-to-month, quarterly, and annual gross sales in 2021, led by December efficiency



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