Nearly two thirds of Brits now consider sustainability when choosing how to travel

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New examine reveals that 62% of Brits now contemplate the environmental affect of various modes of transport when deciding tips on how to get from A to B
And over 1 / 4 (28%) mentioned they’re prepared to pay extra to go electrical; 26% would pay as much as 5% extra
Information comes as FREE NOW UK turns into the primary main ride-hailing app to supply prospects electrical taxis by default
Chris “Kammy” Kamara options in new FREE NOW advert, “DashKam”, highlighting the totally different electrical choices accessible to prospects

London – New analysis launched right this moment by ride-hailing app FREE NOW has revealed how shopper demand for eco-options is ever-growing – with practically two thirds (62%) of the nation factoring in sustainability in relation to choosing a mode of public or personal transport, and nearly 9 out of ten (87%) admitting they’re anxious about local weather change.
The information comes as FREE NOW turns into the primary main ride-hailing app within the UK to supply prospects electrical taxis by default as a part of its Inexperienced Pledge dedication to champion a extra sustainable future. In an industry-first transfer FREE NOW will change from diesel and petrol vehicles to make electrical autos the default first possibility for patrons.
This variation can be a welcome addition for Brits with nearly all of these surveyed (97%) saying that companies ought to make it simpler to undertake greener habits by way of their providers, and three in 5 (60%) confirming that they would favor electrical to be the default possibility supplied by taxi apps, even when it prices them further. Over 1 / 4 (28%) say they’re joyful to pay extra to journey in an electrical taxi, with an identical quantity (26%) ready to cough up as much as 5% greater than the fastened worth of a journey.
Forward of the forthcoming ULEZ enlargement within the capital, 60% of these surveyed nationwide additionally suppose there are too many personal vehicles on the street – practically 1 in 5 (17%) say that personal automobile dependency is without doubt one of the predominant transport points of their space.
The findings additionally present that the youthful generations usually tend to have local weather change on the high of their agenda, with these aged 29 and underneath most involved about sustainability after they choose a mode of transport (71%), in comparison with lower than half (46%) of individuals aged 60-69.
FREE NOW has lately recorded an enormous demand from the general public for environmentally pleasant transport selections, with journeys in electrical autos hovering by 135% between Jan and September 2021 and 35% extra electrical car taxi drivers becoming a member of the app.
Mariusz Zabrocki, UK Basic Supervisor at FREE NOW feedback: “Making electrical autos the default taxi possibility for patrons types a part of our wider Inexperienced Pledge dedication for all autos on our app to be zero-emission succesful by 2025[1]. We’re already the most important electrical fleet platform within the UK however need to go additional sooner and make selecting electrical autos even simpler for drivers in addition to prospects.
“This 12 months alone, we have now seen a 135% uplift in passengers choosing EVs, and a 35% improve in EV drivers on the platform. These figures mirror the rising demand for sustainable choices inside the ride-hailing {industry}, highlighting once more that transitioning to zero carbon/low emission autos is not only the suitable factor to do but additionally good enterprise sense.”
Throughout Europe, FREE NOW electrical automobile rides have elevated by 71% since January 2021, with a 20% improve in lively EV drivers on the platform. The app is now the mobility platform with the largest electrical car alternative in Europe, with nearly 130,000 new e-scooters, eBikes and electrical shared vehicles on supply to its prospects.
To have fun the rollout of the change to its app, FREE NOW has launched a brand new advert, that includes one of many nation’s most beloved soccer presenters, Chris “Kammy” Kamara, known as “DashKam.” Within the advert Kammy could be seen racing throughout London utilizing FREE NOW’s electrical cabs and e-scooters.
Chris Kamara, former soccer participant and presenter, feedback: “I’m delighted to be supporting this necessary initiative. As an electrical automobile proprietor myself, I do know simply how important it’s that we make the change to electrical autos, so it’s music to my ears that FREE NOW are actually providing them to prospects as commonplace.”
To seek out out extra about FREE NOW’s sustainability commitments, go to: https://free-now.com/uk/green-pledge/
[1] Supply: https://free-now.com/uk/green-pledge/.
ENDS
For extra data please contact FREENOW@wearetheromans.com
Concerning the survey:
Survey of 1,000 UK adults carried out by FREE NOW, September 2021.
About FREE NOW’s Inexperienced Pledge:
FREE NOW UK is dedicated that every one autos on its app can be zero-emission succesful by 2025, together with all taxis by 2024. Throughout Europe, 100% of their journeys can be zero emission by 2030 in all key European cities. Till then, the corporate is working with Local weather Accomplice to offset its present CO2 emissions output produced by each the corporate and its providers. In whole, FREE NOW is offsetting 173,000 tons of CO2 emissions with a number of tasks, from defending the Amazon rainforest, extending the manufacturing of renewable vitality in Asia to supporting reforestation in Europe.
About FREE NOW:
FREE NOW is the multi-service mobility three way partnership from BMW and Daimler. Along with ride-hailing, FREE NOW additionally presents micromobility providers equivalent to eScooters, eBikes, eMopeds and Automobile-sharing. It consists of FREE NOW (ten European markets) and Βeat (5 Latin American markets and one European market) verticals. Collectively, the verticals are presently utilized by 50 million customers in 16 markets and over 150 cities and 30,000 company purchasers. This makes FREE NOW the most important multi-service mobility supplier in Europe and the quickest rising ride-hailing platform in Latin America. FREE NOW is working with a number of third occasion suppliers to present its prospects an excellent wider alternative of choices for getting from level A to level B. FREE NOW employs a complete of round 1,900 individuals in 35 totally different places all over the world. FREE NOW’s CEO is Marc Berg.
Additional data is offered at free-now.com



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