New chapter for successful ‘Back to Tape’ format

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Porsche publishes journey and cultural information on hip-hop in Europe

Stuttgart. Along with music journalist Niko Hüls, Porsche is presenting a brand new ebook: Hip-Hop Tradition – A Highway Journey by means of Europe. A part of the ‘Again to Tape’ content material collection, the 212-page journey and cultural information is revealed as a Christophorus version by Delius-Klasing-Verlag and sheds gentle on the event of the city hip-hop youth tradition in European cities. It options 17 artists from Germany, the Netherlands, the UK, France, Spain and Denmark, all of whom have made a big contribution to the event of the hip-hop tradition over the previous 25 years. The ebook is obtainable on-line for twenty-four.90 Euros and Porsche and Niko Hüls are to donate all of the proceeds from gross sales to the non-profit organisation Viva con Agua.

New chapter for successful ‘Back to Tape’ format

New chapter for profitable ‘Again to Tape’ format

“This ebook is an invite to come across European hip-hop tradition with all its variety in an open and constructive approach,” says Hüls, who’s writer of the hip-hop journal Backspin. In 2018 and 2020, he went on a highway journey with the Stuttgart-based sports activities automobile producer in Germany and all through Europe, delving deep into the artistic scenes of cities reminiscent of Berlin, Paris, Barcelona, Copenhagen and London. The built-in storytelling method contains two movie documentaries in addition to specifically tailor-made social media content material on Instagram, Twitter, TikTok and Spotify. To this point, the collaboration has received greater than 20 prestigious communication and media awards. Now Porsche and Niko Hüls start the following chapter.

The journey and cultural information combines portraits of hip-hop stars reminiscent of Kool Savas (Berlin), Lord Esperanza (Paris), Edson Sabajo (Amsterdam), Falsalarma (Barcelona), Lars Pedersen (Copenhagen) and the Flying Steps (Berlin) with locations that each hip-hop and highway journey fan in Europe ought to go to. The ebook is enriched with interviews and tales concerning the affect of youth tradition on European society, the German language, clothes kinds and the fixed growth of rap and hip-hop as a counterpart to on a regular basis racism and xenophobia. The ebook focuses on the reference to values reminiscent of respect, pioneering spirit and integration.

“Hip-hop and Porsche – at first look, this may increasingly appear a shocking mixture,” says Dr Sebastian Rudolph, Vice President Public Relations, Press, Sustainability and Politics at Porsche AG. “However this pairing stands for variety and cultural values. With the Again to Tape undertaking we share fascinating insights into the European hip-hop
tradition and the individuals behind it.”

Porsche and Hüls are donating all proceeds from gross sales of the ebook to Viva Con Agua. The non-profit organisation goals to present individuals around the globe entry to wash consuming water and primary sanitation. Supporting WASH (water, sanitation, hygiene), Viva Con Agua has up to now supplied a greater water provide in lots of international locations, together with Uganda, Ethiopia, Mozambique and South Africa.

Hip Hop Tradition – A Highway Journey by means of Europe could be ordered now for twenty-four.90 Euros at www.back2tapebook.com.

Additional data, movie and picture materials: newsroom.porsche.com/backtotape

Observe: Niko Hüls and Porsche produced their European highway journey earlier than the outbreak of Covid-19.

Porsche, Backspin and the artists concerned are conscious of their social tasks and are advising towards recreating such a visit till it’s protected and journey is permitted.



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