Qualcomm rides Snapdragon Digital Chassis into auto market

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The automotive sector is presently probably the most dynamic within the cell business, and because it makes an attempt to shore up and enhance its market place within the sector, Qualcomm Applied sciences has unveiled a premium platform for growing customisable superior driver help methods (ADAS) functions.

The platform is predicated on the corporate’s Snapdragon Digital Chassis scalable cloud-connected platform, which is designed to permit automakers to satisfy evolving client and enterprise demand for a related, clever expertise that’s safer, smarter and extra immersive. On the similar time, the expertise is seeing use in analyzing alternatives for deeper buyer engagement and service-based enterprise fashions on the muse of a scalable hardware-software co-designed structure.
On the coronary heart of the brand new provide, launched at flagship international client electronics present CES 2022, is the Snapdragon Experience Imaginative and prescient System. This contains a programmable platform that addresses a spectrum of driver help and automatic driving (AD) wants, from the New Automobile Evaluation Programme (NCAP) to L2+/L3.
It gives a scalable portfolio of system-on-chip (SoC) processors and accelerators for imaginative and prescient, central compute and high-performance AD, a turnkey Arriver-based imaginative and prescient stack, a set of ADAS/AD features and an structure that Qualcomm says will allow automakers and Tier-1 suppliers to carry their very own drive coverage, parking or driver monitoring stack, superior navigation that may be built-in with Arriver drive policy elements. The platform additionally contains assist for practical security/SOTIF and system structure competencies.
A key ingredient of the Snapdragon Experience {hardware} platform is the Snapdragon Experience SoC. Designed to deal with the wants of the ADAS ecosystem, it has {hardware} blocks that allow ADAS functions equivalent to machine studying and imaginative and prescient processing blocks for neural network-based notion; a imaginative and prescient accelerator for picture pre- and post-processing functions; graphic accelerators for visualization and parallel processing GP-GPU assist; and a video processor for streaming media assist.
At CES 2022, Qualcomm Applied sciences introduced that it had gained broad automotive business assist for its Snapdragon Digital Chassis, naming BMW, Normal Motors and Hyundai amongst its companions.
BMW has chosen Qualcomm Applied sciences as our expertise accomplice and methods options supplier based mostly on the corporate’s breadth and depth of portfolio, in addition to confirmed experience in compute, connectivity, pc imaginative and prescient, superior semiconductors and driver help applied sciences,” stated Nicolai Martin, senior vice-president, driving expertise, of the German motor group.
“We stay up for working with Qualcomm Applied sciences to construct our next-generation ADAS/AD platform and proceed delivering world-class driving experiences to our clients.”
Dan Nicholson, GM vp, international electrification, controls, software program and electronics, added: “General Motors is transferring rapidly in direction of an all-electric future, deploying the world’s most superior applied sciences to enhance our automobiles, develop our enterprise and speed up our transformation.
“Our expertise work with Qualcomm Applied sciences helps to supply speedy supply of extra intensive buyer experiences, permitting higher connectivity for our clients. We stay up for deploying Qualcomm Applied sciences’ open and scalable cloud-connected platforms throughout a variety of upcoming GM automobiles sooner or later.”  
Haeyoung Kwon, vice-president of Hyundai Motor Group, stated: “Hyundai Motor Group has a transparent imaginative and prescient for sensible, conscious and protected driving experiences, with digitally superior connectivity applied sciences on the core of next-generation automobiles. Innovation and integration are on the coronary heart of Qualcomm Applied sciences’ Snapdragon automotive options as they permit premium experiences for our clients, together with the corporate’s Snapdragon Auto Connectivity Platforms, which not solely delivers on innovation for the automotive business, however capabilities to allow clever and related automobiles of the long run.”



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