Rolls-Royce Achieves Stellar 2021 Results, Beating Its Own Record

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Rolls-Royce GhostPicture: Rolls-Royce

2021 has confirmed to be a spectacular 12 months for Roll-Royce as the corporate has delivered the highest-ever annual gross sales leads to its 117-year historical past. A complete of 5,586 motor vehicles have been delivered to purchasers all over the world — this determine represented a 49 per cent enhance on the identical interval in 2020.

The record-breaking gross sales is the results of excessive calls for throughout the completely different markets together with Larger China, the Americas and Asia-Pacific. In keeping with the Financial Times: “Development was led by China and the Americas, which every accounted for about 30 per cent of gross sales, Europe 20 per cent and the Center East 10 per cent.”

The marque’s profile of vehicles all achieved distinctive outcomes. The expansion in 2021 was primarily pushed by the Ghost and the demand grew even sturdy following the launch of the Black Badge Ghost — a darker and extra highly effective alter-ego of the Ghost. To not point out, the Cullinan stays to be a favorite amongst many devotees of the model in addition to the Phantom. Collectively, all of the completely different fashions “ensured order books are full effectively into the third quarter of 2022.”

Rolls-Royce Black Badge GhostThe Black Badge Ghost. Picture: Rolls-Royce

With such formidable gross sales outcomes, Roll-Royce has cemented itself because the king of luxurious vehicles — within the +€250k phase. On the coronary heart of any luxurious model is the creation of bespoke, one-of-a-kind merchandise. To cater to this phase, the Goodwood-based automotive manufacture has launched the Rolls-Royce Coachbuild, a collaboration between its patron and artisan. The Boat Tail launched in Might final 12 months exemplifies this new dedication.

The Boat Tail. Picture: Rolls-Royce

Different magnificent examples of the marque’s bespoke commissions embody the Phantom Oribe co-created with Hermès, Phantom Tempus, Black Badge Wraith and Black Badge Dawn Landspeed Collection cars.

2021 was additionally a 12 months that noticed many automotive manufacturers pursuing electrification with their fleet of automobiles. At Roll-Royce, the corporate has introduced its first all-electric automotive Spectre, which might be launched within the fourth quarter of 2023. The corporate can also be planning to go totally electrical by 2030, phasing out combustion engines altogether.

Picture: Rolls-Royce

Shifting ahead, the corporate is planning to spend money on its manufacturing capabilities for the longer term and likewise in new skills. That is in order that the craftsmanship just isn’t misplaced however is continuedly improved on to fulfill the wants of what’s to return.

Reflecting on the outcomes, CEO Torsten Müller-Ötvös mentioned, “This has been a really historic 12 months for Rolls-Royce Motor Vehicles. Prior to now 12 months, we now have recorded our highest-ever annual gross sales, launched the most recent addition to our Black Badge household, surprised the world with our coachbuilding capabilities and made large strides into our all-electric future.”

“As at all times, it has been made doable by the dedication and dedication of the extraordinary individuals on the House of Rolls-Royce, our worldwide workforce and our international seller community. I want to prolong my thanks and congratulations to each one in all them: it’s my privilege and pleasure to work alongside them on daily basis.”

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