smart allows first sneak peek at concept of new all-electric compact SUV

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Stuttgart. Greater than three months forward of its scheduled world premiere on the IAA Mobility 2021 in September, sensible is providing a primary sneak peek on the design of its new all-electric SUV present automotive. The sensible eSUV would be the first idea from sensible Car Co., Ltd., a three way partnership based in December 2019 between Mercedes-Benz AG and Geely Holding Group. The primary of the next-generation fashions will likely be a real sensible SUV which embodies all that the model stands for – progressive design, innovation, excessive tech and battery-electric driving.

Exploring new territory whereas staying true to its custom: sensible dared to be totally different from the very starting. The unconventional ideas and concepts that solved issues with distinctive options earlier than they turned mainstream have captured the eye of the general public for years. Now could be the time to remodel the model – sensible will develop up, from a one-car model within the micro section to at least one with a multiple-product portfolio, beginning with a compact SUV.

smart allows first sneak peek at concept of new all-electric compact SUV

sensible permits first sneak peek at idea of latest all-electric compact SUV

“The brand new sensible SUV will likely be immediately recognizable as sensible: ultra-modern, subtle and superior in connectivity options,” stated Daniel Lescow, Vice President World Gross sales, Advertising & After-Gross sales sensible Car Co., Ltd. “Most significantly, it should possess the ‘smartest’ of all traits: super-compact on the skin and massive on the within.”

Gorden Wagener, Chief Design Officer Daimler Group, added: “We took this nice alternative to restart the model, and our eSUV idea embodies the entire new DNA of sensible. It’s a visionary strategy that creates a brand new identification for the model. Extra stunning, sportier and naturally, a lot cooler than earlier than. Icons like this idea have all of the potential to show sensible into a number one design model.”

The primary-ever sensible SUV will likely be focused particularly in the direction of younger households who search sustainable electrical transportation however wish to stay city avant-garde trendsetters. It’s primarily based on Geely’s modular SEA high-tech platform (Sustainable Expertise Structure) and provides the proper mix of modern design and cutting-edge expertise. The enduring exterior design, for which sensible is thought worldwide, comes from the Mercedes-Benz Design Community and stays recognizable – however with a totally renewed look. Design of the UI (consumer interface) and the UX (consumer expertise) may even characteristic distinctive and even extravagant components. Amongst these are particulars equivalent to hid door handles, illuminated components and a big panoramic roof. The design language will likely be that of a high-tech battery-electric automobile with a big, trendy inside area and premium feel and appear. Moreover, the brand new sensible will likely be a cellular tech machine, with options equivalent to voice management and a seamless digital key as commonplace on each automobile.

Other than the product providing, sensible can also be redefining its enterprise strategy in the direction of extra direct buyer interplay and engagement. Ideas in designing the brand new direct-to-customer gross sales mannequin are primarily based on a unified, clear and steady pricing system. The very partaking buyer journey throughout all touchpoints consists of data-driven digital experiences in addition to totally imbedded bodily ones.

Press contact:
Julia Brehm
Supervisor Public Relations and Communications sensible Europe GmbH
Cellular +49 (0) 160 94857614
E mail julia.brehm@smart.com



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