Sonoton Music appoints Alex Black as CEO and announces rebrand

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Munich, 01.03.2021. Sonoton Music, the world’s largest impartial manufacturing music firm, has appointed Alex Black to the newly created place of CEO.

Black, who was beforehand International Director at EMI Manufacturing Music, will oversee the day-to-day operations on the long-established and family-owned enterprise, which owns unique rights to greater than 130,000 works from all genres and represents a roster of greater than 2,400 composers. He takes up the position with fast impact and can be primarily based in Munich.

Alex Black

Alex Black

The appointment marks a big step up for Sonoton Music, which can broaden its focus by including new types of music publishing to its manufacturing music enterprise. It can roll out a significant rebrand and redesign of its web site on March 24.

Sonoton Music was based by the composer, arranger and conductor Gerhard Narholz and his spouse Rotheide in Munich in 1965. As its managing administrators, they’ve turned the enterprise into one of many world’s most profitable manufacturing music libraries with greater than 100 new albums masking all types of music, types, instrumentations and genres produced yearly. That is along with the 150 albums from its worldwide catalogues.

Over time Sonoton’s music has been positioned in numerous Hollywood movies, together with Unbelievable 4, Discovering Dory, Greyhound, Manchester By The Sea, As soon as Upon A Time In Hollywood and Snowden. {The catalogue} has additionally featured in lots of well-liked TV reveals resembling Mad Males, Sport of Thrones, Stranger Issues and Unorthodox, whereas being utilized in world advert campaigns and sampled by celebrity recording artists.

“We’ve got spent the final 50 years constructing Sonoton with a lot love and care,” mentioned Rotheide and Gerhard Narholz. “It was a frightening prospect to contemplate transitioning the stewardship of the corporate to a brand new CEO. We’re completely ecstatic that Alex Black would be the one to tackle this position. Over the numerous years we now have loved a working relationship with him, he frequently impressed us along with his glorious enterprise acumen, creativity and fervour for music. We will withdraw from administration now, figuring out that Sonoton can be within the good arms for a profitable future. Welcome, Alex!”

Black mentioned: “I’m honoured that the founders have entrusted me to take the enterprise ahead. I first labored with Sonoton as a sub writer 15 years in the past and Mr & Mrs Narholz made an enormous impression on me. By means of their ardour for music and journey, they’ve created alternatives for hundreds of composers, constructing a listing that holds so many hidden treasures ready to be found by filmmakers and music producers. They’re enterprise innovators, main the best way with music search expertise; launching their first search system, SONOfind, in 1993 and now giving me the duty of launching the latest incarnation later this month. Sonoton’s rebrand and new studio advanced are additionally testomony to their progressive management. Since 1965 Mr & Mrs Narholz have developed a really world enterprise which has amassed not solely an unimaginable array of movie, TV and promoting credit however has additionally generated business publishing copyrights by means of pattern collaborations with artists resembling Drake and Likelihood The Rapper.”

Black beforehand spent seven years as International Director at EMI Manufacturing Music for Sony Music Publishing, the place he labored with administration groups all over the world and managed the event of the corporate’s manufacturers, together with legendary manufacturing music labels resembling KPM, MusicHouse and Juice. He additionally managed its sub-publishing pursuits. Previous to becoming a member of EMI Manufacturing Music in 2013, he was managing director of Imagem Manufacturing Music and oversaw the model transition from Boosey & Hawkes Manufacturing Music; created the Boosey & Hawkes classical library label and managed the event of the corporate’s media catalogue. This included BBC Information and Strictly Come Dancing/Dancing With The Stars theme tunes.

Earlier than working at Imagem (now Harmony), Black ran his personal PR firm Rocketscience Media, working with many acts resembling Basement Jaxx, Carl Cox and Radiohead. He additionally produced music for manufacturing music start-up West One and labored for the legendary document producer Trevor Horn on the world-famous Sarm Studios in west London.

About Sonoton Music
Sonoton Music was based by Rotheide and Gerhard Narholz in Munich and is right now the biggest impartial music library on this planet. The corporate owns unique rights to greater than 130,000 works from all genres. A whole lot of composers, musicians and producers across the globe make sure that the library grows by greater than 100 albums of all types of music, types, instrumentations and genres yearly. As well as, greater than 150 albums are added every year from worldwide catalogues. Greater than 35 brokers worldwide license using its music for TV, movie, promoting, web productions and sampling. Music by Sonoton might be discovered within the Netflix collection Unorthodox, characteristic movies resembling Greyhound and As soon as Upon A Time in Hollywood, in addition to numerous different productions.

Press contact
Kruger Media GmbH
Torstraße 171 I 10115 Berlin I Germany
Richard Pelzer
E-Mail: richard.pelzer@kruger-media.de
Cellphone quantity: +49 30-30 64 54 8-0



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