Locker, an progressive new sports activities app offers followers with a single platform to devour content material on the sports activities and groups they love, from sources they belief.
Section 1 launch personalizes sports activities information and statistics from over 300 international publishers, with Section 2 seeing Locker rolling out video and audio performance in early 2022.
Premium service, Locker Professional, would be the first market for followers to buy micro-subscriptions to the sports activities sections of among the world’s prime sports activities publishers.
A participant in Techstars Sports activities Accelerator in 2020 (Indiana, USA programme), it’s the first Irish sports activities firm to ever be chosen for Techstars Sports activities.
Locker has secured over $800,000 in pre-seed funding led by Techstars Sports activities & WDC
Presently elevating a $1.5m spherical to drive additional product improvement and preliminary US part in 2022.
Dublin and Indiana, eleventh November 2021: Locker [getlocker.com], the Irish and Indiana primarily based sports activities start-up expects to boost a $1.5m spherical within the coming months. In June 2021, the corporate introduced its first pre seed spherical of $800,000.
Based in 2020, Locker is a mobile-platform designed to deliver personalised sports activities content material from trusted sources on to followers. Having launched within the Irish market in latest weeks, the corporate now has its eyes firmly set on the US and is elevating a brand new funding spherical to facilitate product improvement and a 2022 US launch.
Ross O’Dwyer, CEO, Locker
Locker offers customers with a single app to search out and devour tales and stats on the subjects they love, from the suppliers they know and belief. It makes use of machine studying and trusted aggregation to tug collectively a whole bunch of the world’s most respected publishers, delivering the most recent in trending and dependable information, conveniently tailor-made to the person’s sports activities tastes. The primary part of the app provides customers free information content material and sports activities statistics, with video and audio performance updates being rolled out to customers within the second part. Locker is free for sports activities followers to obtain and use.
As well as, in early 2022, Locker Professional, the app’s premium service, will allow followers to subscribe to the person sports activities sections of among the world’s prime paywalled publishers, relatively than having to pay for his or her total providing. This can be a first of its variety method to micro-subscriptions in publishing.
A crew with a confirmed observe file in sports activities publishing, subscriptions and betting.
The beginning-up was based in 2020 by Ross O’Dwyer – the previous CEO, and Co-Founding father of Irish sports activities writer Pundit Enviornment, together with Brian Quinn the previous Industrial & Advertising and marketing Director of Setanta Sports activities and Eir Sport. Along with Wayne Muller the previous CTO of fantasy sports activities app Jock Mkt they’ve over three a long time of expertise within the sports activities media and subscriptions business.
In July 2020 they had been the primary Irish sports activities firm to be accepted into the celebrated Techstars Sports activities Accelerator Programme in Indianapolis. This extremely aggressive accelerator program is designed for sports activities tech corporations centered on the way forward for sport, and fewer than 1% of candidates are accepted. Locker was additionally accepted to the Sportradar Acceleradar programme and was a winner of the Google Undertake-a-Begin-up programme in Could this yr, which seeks to additional speed up the expansion of excessive potential begin ups.
Partnership Pushed Ecosystem
Whereas Locker is constructing a personalised platform for customers, the crew is putting a serious emphasis on offering a singular product and instruments for publishers to maximise their revenues, fan understanding and development. Connecting premium publishers to followers they haven’t reached earlier than is an preliminary key intention for this partnership pushed crew.
Within the coming months, Locker will probably be saying a spread of progressive partnerships with among the world’s prime rights-holders and media homes.
The progressive start-up works with each paywalled and free content material suppliers to maximise their return on the content material they’re already producing, whereas offering customized constructed analytics to know their person base.
Ross O’Dwyer, CEO, Locker mentioned: ‘‘At Locker we’re captivated with nice sports activities journalism. There’s a world of sensible sports activities content material on the market, the irritating half is how we devour it. Why do sports activities followers must go to so many locations each day to search out their favorite content material? From information web sites and league apps, to social platforms and podcast apps, it’s a ache to have to change between areas and endlessly seek for what you actually need. It shouldn’t must be this fashion. Our mission is to ship the personalised world sports activities followers deserve, by a single, free to make use of app the place followers can simply discover and devour the tales they should see from sources they belief. Locker is placing the ability again within the palms of the fan.’’
‘Locker just isn’t one other content material creator, in truth as a know-how firm we don’t create any content material, however relatively it really works with publishers to assist development, offering transparency, insights and options they aren’t getting elsewhere. We care about supporting high quality sports activities content material and journalism at native, nationwide and worldwide ranges, and can work with our companions to create a sustainable platform for all stakeholders.’
‘‘Written content material and stats is simply the start of our journey. We’re trying ahead to including audio, video, reside sports activities and different core gadgets within the coming months to create the entire sporting expertise. We’re additionally delighted to have such nice traders, companions and mentors who consider in our imaginative and prescient to remodel this area.’’
Partnering alongside different know-how innovators has additionally been key to Locker delivering on its imaginative and prescient. Alongside Sportradar and Stats Carry out, two of the world’s largest sports activities stats suppliers, Locker can be working alongside Irish-based Newswhip. Newswhip’s know-how tracks and predicts the affect of thousands and thousands of tales in real-time and empowers Locker to advocate the highest trending sports activities tales as they start to interrupt, so sports activities followers by no means miss the headlines that matter.
We consider it will change how followers devour sports activities information.
“We’re excited concerning the launch of Locker, which we consider will change how followers devour sports activities information,” mentioned Jordan Fliegel, Managing Director of the Techstars Sports activities Accelerator. “This can be a nice founding crew that understands sports activities followers, publishers, promoting and subscriptions. Locker was an awesome addition to our sports activities accelerator in Indianapolis, one which notably excited our companions across the US alternative together with the Indiana Pacers (Pacers Sports activities & Leisure), the NCAA and the Indianapolis Colts.”
For additional data, please contact
Andrew Pierse, Head of Product & Co-Founder at Locker (firstname.lastname@example.org)
Cyril Moloney, Teneo, Telephone: 00353860479462 or e-mail: email@example.com
Notes to Editor
Based in 2020, Locker [getlocker.com] is altering the way in which followers devour sports activities media, by personalization, content material aggregation from a whole bunch of trusted publishers and companions, delivering the most recent, trending and dependable information tailor-made to the person’s sporting tastes. Locker makes discovering information in your favorite sports activities pursuits, simple and saves you time. Locker offers customers with a single app to search out and devour tales on the subjects they love, from the suppliers they belief.