The enduring British luxurious model selects Thunderhead’s ONE Engagement Hub to help its Buyer Engagement technique
15 February 2017, London – Thunderhead, the chief in enterprise know-how for buyer engagement, at this time pronounces its collaboration with Aston Martin, the British sports activities automobile producer, to extend Aston Martin’s understanding of buyer behaviour and to complement their buyer expertise.
Thunderhead’s ONE is a cloud-based buyer engagement platform that surfaces distinctive buyer perception and journey behaviour. It permits enterprises throughout all business sectors to optimise advertising and marketing and buyer retention methods, and drive conversation-led engagement, constructing stronger and extra precious relationships with their prospects.
Aston Martin will use Thunderhead’s ONE Engagement Hub to ship insights and a wealthy understanding of every buyer’s particular person journey. Aston Martin intends to make use of the behavioural insights and journey analytics delivered by ONE to connect with each sellers and prospects, constructing deeper and extra private relationships with potential and present prospects.
Aston Martin Vice President and Chief Advertising Officer Simon Sproule commented, “Thunderhead’s ONE Engagement Hub permits us to develop a higher understanding of our prospects and prospects, in step with their expectations of our model. Our 2nd Century plan will see our enterprise develop, supported by the higher perception and intelligence that ONE will ship.”
“The subsequent era of Aston Martin vehicles are extremely thrilling,” mentioned Glen Manchester, Thunderhead CEO and founder. “Optimising Aston Martin’s funding in Salesforce CRM, ONE is the Buyer Working System™ that may ship true omni-channel buyer engagement and usher in a brand new period of buyer centricity and innovation. We’re completely thrilled to be working with Aston Martin to make their visionary strategy to buyer engagement a actuality.”
About Aston Martin
Aston Martin is an impartial British luxurious sports activities automobile firm. Well-known for the creation of gorgeous hand-crafted sports activities vehicles, the Aston Martin vary at this time includes the Vantage, Rapide S, Vanquish, DB11 and special-series vehicles such because the Vanquish Zagato and Aston Martin Vulcan. Based mostly in Gaydon, England, Aston Martin designs and creates sports activities vehicles that are offered in additional than 50 nations around the globe.
Based in 1913, the corporate not too long ago launched its six-year Second Century plan for sustainable long-term development. That is underpinned by the alternative of our whole sports activities automobile vary, together with the all-new DB11, an all-electric RapidE, the reintroduction of the Lagonda marque, in addition to the event of a brand new manufacturing centre in St Athan, Wales which is able to construct our new sports activities utility automobile.
Prospects don’t discuss to you as a result of they such as you, they discuss to you as a result of they want one thing; they want it now and on the platform that fits them.
At Thunderhead we be part of up internet, cellular, excessive avenue and speak to centre buyer experiences, connecting them together with your present CRM system providing you with a multi-dimensional view of your prospects.
Our intuitive ONE Engagement Hub lets you act on the precise buyer want on the proper time. For the primary time, buyer relationships could be successfully managed at scale.
Now you’ll be able to work together with prospects as people. Easy engagement simply received private.
Thunderhead helps manufacturers and customers dwell in concord. Unlock the potential of easy engagement and happier prospects with Thunderhead.